Provided by: Jawhara Arabia
Bourjois introduces the "Erasable Liner" and "Twist Up The Volume" mascara for a sexy cat eye look effortlessly.
Erasable Liner:
Destined
to become a must-have tool for every makeup bag, Bourjois’ latest
innovation is a perfecting liner. A handy product, especially for
make-up novices! With the Erasable Liner, there is no need for
hesitation: slip of the hand or wobbly lines… if all goes wrong keep
calm and simply erase it! Featuring a clever eraser tip for a foolproof
eyeliner result.
Bourjois has created a liner equipped with an
original eraser tip: precise and ultra-supple, it corrects little
mistakes and erases unwanted lines gently and without flaking. It may
have been designed for beginners, but the Erasable Liner still has all
the benefits of Bourjois expertise: make-up with a professional result.
With
its high-precision brush, application of the liner is easy and
adjustable: a thin stroke or a more striking fuller line - you decide!
Its
formula provides full coverage right from the first stroke, delivering
an intense shade of black and a 16-hour hold (Scientifically tested on
31 women).
Bourjois, making beauty easy and accessible for women for 150 years… continuing today with a new liner designed for all women!
They tested** and... loved it!
Intense colour => 93.5% agree
Quick and easy to correct my line => 83.8% agree
Formula provides coverage right from the first stroke => 87.1% agree
**Usage test on 30 women for 3 weeks
Twist Up The Volume Mascara:
With
its latest innovation, Bourjois will make you do the twist! Length,
definition, volume... Before your very eyes. The first Bourjois mascara
with a Twist 2-in-1 brush, for a make-up result with length and
"oversized" volume! Its innovative twist mechanism features 2 positions
for 2 complementary make-up results: length and oversized volume… for a
statement lash line!
Position 1 lash-by-lash length: the brush
releases the formula evenly on to lashes and smooth’s over their entire
length. Its network of separating bristles delivers optimal definition.
Position
2 Volume oversized : Turn the twist top and the brush provides even
greater volume. Fully loaded, it catches the tiniest of lashes to give
clump-free, oversized volume from the very first sweep of the wand.
Maximum-volume formula
The
intense black formula of Twist Up The Volume mascara guarantees maximum
length and volume. It boasts a supple and highly workable texture that
adds layers with each sweep of the wand for even-greater, ever-easier
volume.
Available in a 24-hour* waterproof version
For longer-lasting volume, Twist Up The Volume by Bourjois is available in a waterproof version.
Boasting 24-hour hold*, it doesn’t run or flake, even when the weather is hot!
Boasting 24-hour hold*, it doesn’t run or flake, even when the weather is hot!
*tested on 61 women
The brand
new packaging for Twist Up The Volume by Bourjois is a registered
design. Its modern look teams pure lines and new curves to create a
new-generation volume result.
The twist top – white for the classic version, blue for the waterproof is a showcase for innovation.
Tested and approved by consumers!
90.6% of testers would recommend it*
Brush is easy to use => 96.9% agree
Two positions deliver complementary results => 90.7% agree
Mascara coats lashes with the first sweep of the wand => 96.9% agree
Mascara holds all day long => 93.8% agree
*Usage test on 32 women for 3 weeks with the classic version
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