The Swedish brand has already announced last July, Lana del Rey is the new muse for autumn-winter 2012/2013. What definitely bring a touch of retro glamor to the collection of H & M!
Small Return On the Golf Lana Del Rey
Who does not know Lana Del Rey one that is considered a worthy successor to Amy Winehouse? With its pin up look of the 50s and retro style that immediately attracted the diva has been a huge success in just a few months. Today, her name is on everyone’s lips, or rather her stage name. In fact, her real name is Elizabeth Grant. She has conquered the world with her video entitled Video Games already seen 15 million times on the Internet a real record!
Particularly a fan of the 50s and 60s the beautiful Lana del Rey recreates the setting of the time in her videos. It is also distinguished by her voice simply sensual. Phenomenon in the United States the artist quickly conquered Europe and the French public. Become a benchmark it is not surprising to see the diva be a fashion brand including H & M.
An Elegant And Glamorous Muse, Like The Collection Of H & M
More than just a brand H & M is an institution for many fashionistas. Choosing Lana del Rey as a new muse the Swedish giant has a new picture under the sign of glamor. The beautiful diva succeeds other big names in showbiz including the Queen of Pop, Madonna and Kylie Minogue who have worked with H & M.
Campaign for H & M Fall Winter 2012-2013 we have already seen a first visual Lana del Rey posing with a whole fish and true to its retro style with her hair reminiscent of the 60s. This fall the Swedish company will unveil a new campaign with the singer. The start looks very promising for the brand with among others, a collaboration with Anna Dello Russo. And to extend summer fashion pastel colors are still valid at H & M.
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